Antoni Lee’s blog

Robert Louis Stevenson said that when we know all a person’s adjectives, we have all his or her treasures.

In a media interview, speech or presentation, when a person overuses a word we accept that it’s out of habit and we bear with it. Perhaps he or she loves the word, ‘awesome,’ or ‘absolutely,’ and peppers the conversation with one of those words. When it goes on and on, we tune its meaning out. Overusing a word or phrase dilutes its power.

In another category of favourites, some words sound good when spoken. Words like absquatulate, crepuscular and sesquipedalian tumble nicely out of the mouth. Unfortunately when they land on people’s ears, the results may not be what we anticipated.

I’m all for music in language, but unless you’re William Faulkner, using obscure or overly long words can be a bad idea:

1. It can look like showing off.
2. It can embarrass people when they don’t know what one of your words means.
3. It makes of a fool of the speaker or writer who rushes in and misuses words.
4. It can be a long-winded, woolly, unnecessary substitute for a short, clear word.

Some rules of thumb:

1. Use words that express rather than impress.
2. Don’t use a word just because it sounds good. Use words in palette and context.
3. Use adjectives for specificity, not emphasis.
4. Don’t overuse a word or phrase. Repetition works best when it’s intentional and well-placed.

Many writers have useful things to say on this topic, including George Orwell, Mark Twain, William Zinsser and Sol Stein.

Trainees sometimes tell me, “I’ve seen several media spokespeople use um and ah and it helps them sound natural, and less canned.”

While this may seem true to some, in public communication, expletives like: um, ah, er, well, like, sort of, kind of and you know are not worth the time it takes to say them. And like weeds, if not checked, words that add no content (or other) value tend toward infestation, as in the following Caroline Kennedy recent interview:

In a news grab, every syllable counts, and in presentations, weedy expletives become distracting and annoying. Say something meaningful and intelligent instead. You will still sound natural, as well as crisp and professional, when you cull expletives.

Want more info? Enquire about a Redact training program.

For some time I’ve been receiving CMOS’s monthly Q&A style alert. I don’t always read it, but when I do, I either learn something or at least enjoy the writing’s brevity, accuracy and humour. A case in point:

Q. About two spaces after a period. As a U.S. Marine, I know that what’s right is right and you are wrong. I declare it once and for all aesthetically more appealing to have two spaces after a period. If you refuse to alter your bullheadedness, I will petition the commandant to allow me to take one Marine detail to conquer your organization and impose my rule. Thou shalt place two spaces after a period. Period. Semper Fidelis.

A. As a U.S. Marine, you’re probably an expert at something, but I’m afraid it’s not this. Status quo.

Here’s a longer, but no less useful and clever entry:

For some reason, questions about periods have dominated the Q&A mail lately. Why the sudden confusion? Why, after a lifetime (I trust) of never encountering two periods in a row, do readers suddenly think this might be a good idea? In any case, here are some answers: Don’t ever put two periods in a row. Put one period at the end of a declarative sentence, even if it ends with an abbreviation or a URL. (Questions and exclamations use question marks and exclamation points instead of a period, not in addition to one, even in quotations.) A sentence that stands alone within parentheses needs a period inside the parentheses with it. (Here’s an example.) A sentence in parentheses within another sentence does not take a period, because the period is reserved for the main sentence (questions and exclamations, however, must have their respective marks!). An abbreviation that ends with a period must not be left hanging without it (in parentheses, e.g.), and a sentence containing a parenthesis must itself have terminal punctuation (are we almost done?). Finally, an abbreviation ending with a period that is immediately followed by a question mark or exclamation point requires both marks (Q.E.D.!).

See the CMOS Online Q&As for more useful and clever entries.